Football picks clubhouse
Old Hickory
Weekend NFL and college picks from one deeply unreasonable man, with a private chat to argue them.
- Platform
- Web
- Website
- hickorylocks.com ↗Online
- What we did
- Character and brand, Editorial design, Web app, AI research desk
- Built with
- Next.js, Clerk, Neon Postgres, AI SDK, AI Gateway, Live odds API, Resend
Hickory Locks is a members' clubhouse built around a character: Old Hickory of Jackson, Missouri. Fresh picks land every weekend morning, members tail or fade them, and an invite unlocks a private conversation with the man himself.
- 01
Real odds, real research
An AI research desk works from live lines to pick up to three NFL and college bets each weekend morning, each with a reason to like it and a reason it could go sideways.
- 02
A ledger that keeps him honest
Results post after the games, the members' board keeps score of every tail and fade, and a Monday recap settles the weekend.
- 03
The Weekend Dispatch
One opt-in email on Friday morning with the picks, the weekend ahead and a piece of advice nobody asked for.
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